The goal: Drive economic development for Washington, DC as part of the official destination marketing organization committed to positioning the nation's capital as a premier global convention, tourism, and special events destination. Contribute to DC's $10.2 billion tourism industry by showcasing the city's rich cultural, historical, and natural heritage through damn good content.

The plan: Create high-impact, targeted content that resonates with key audiences including eclectic cultural travelers, sports enthusiasts, foodies, historophiles, and families. Leverage the award-winning "Only One DC" campaign to highlight the city's unique diversity of experiences and free attractions. Develop save-able, share-able social media content to drive engagement, as research shows more than half of travelers decide to visit a destination after seeing it on social media.

Cherry Blossoms

Each spring, DC welcomes over 1.5 millions to experience the cherry blossom trees. How can we engage, entertain, and inform visitors and locals alike during one of the busiest times in the District?